Take a moment to listen to the sounds of your office. What do you hear? Are there people talking, trucks pulling out of the lot, and the phone ringing? The most important of those sounds is that last one. Every ring of that phone in your office is an opportunity. It’s an opportunity to serve a client, bring in some revenue, and gain a referral.

The only problem is that when we get busy, those rings of the phone begin to feel like a real nuisance, especially if you’re the owner. Somehow when we’re busy, the sweet sound of that phone ringing can just send us into a rage.

Who wants a lump of coal? You know the type of leads that I’m talking about. They’re the ones where the homeowner is just shopping around for help with the tiniest of problems. You’re probably scrambling around, like an owner with his head cut off, and here’s this ring from the phone. Could be a huge replacement job that would bring in gobs of revenue, but no, it’s just your average homeowner looking for someone to get their cat off the roof.