Robb McPherson, CEO of Globe Marketing Partners,
has wide-ranging strategic marketing and communications experience with
numerous brands and global corporations across many categories. Prior to Globe
he spent his career at several leading worldwide advertising agencies in
marketing and executive management positions. He can be reached at 847-910-3496
or robb.mcpherson@globemarketingpartners.com or www.globemarketingpartners.com.
I wrote this article to help roofing contractors
understand and use some basic marketing activities and some unique customer insights
to successfully grow their businesses.