Jim Hoff

Planning for a Sustainable 2018

These strategies will make your roofing company a more profitable, enthusiastic, and respected business.

Jim Hoff

December 6, 2017

One Comment

To help you get started toward more sustainable 2018, I'd like to offer the following suggestions.

Navigating the World of Low-VOC Bonding Adhesives

As a result of restrictions, rooﬁng manufacturers developed low-VOC alternatives to traditional yellow glues.

Jim Hoff

November 6, 2017

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When I started out in the roofing business almost 40 years ago, selecting the right adhesive for bonding single-ply membranes was pretty easy.

Sustainable Metal Roofing Grows in Popularity

More homeowners are selecting metal rooﬁng because it provides enhanced protection and service life.

Jim Hoff

October 5, 2017

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Metal is one of the most sustainable roofing materials, and now it’s becoming one of the most popular.

Cool Roof Coatings and Urban Heat Islands

Jim Hoff

September 13, 2017

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urban regions have become much warmer than their rural surroundings, forming a "heat island" of higher temperatures.

Advancing Women in Roofing: A Sustainable and Profitable Strategy

NWiR’s growth reflects a solid cross-section of the roofing industry, with members consisting of contractors, consultants, distributors, and manufacturers.

Jim Hoff

August 15, 2017

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Companies that involve women in ownership and management may be more sustainable than other firms, delivering big wins for business and society.

Building a Sustainable Roofing Business with Software

Many rooﬁng contractors are taking advantage of today’s business software tools.

Jim Hoff

July 10, 2017

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Computer software offers a tremendous opportunity for the long-term success of roofing contractors.

Building a Sustainable Maintenance Business with Roof Coatings

Roof coatings have evolved into a credible alternative that can go toe-to-toe with any low-slope system.

Jim Hoff

June 5, 2017

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For nearly 200 years, roof coatings have been used to temporarily extend the life of a flat roof until a more permanent roofing system could be installed.