Ryan Groth

Ryan Groth is president of the Florida-based Sales Transformation Group, Inc. Over the past decade, he’s helped roofing companies from around the country improve their technological capabilities and transform their sales organizations. Reach him at rgroth@salestransformationgroup.com.

TRANSFORM 25 Taking Shape this Spring in Dallas

Roofing Events

VIDEO: Join the Industry at TRANSFORM 25 in Dallas

March 4, 2025

Sales Transformation Group CEO Ryan Groth offers a sneak peek of what roofing contractors can expect by attending Transform 25 in Dallas, now scheduled for the spring.

4 Tools to Maximize the Next Decade in Roofing

Ryan Groth

July 24, 2020

6 Comments

Whether you’ve been in the roofing business or are just getting started, every roofer will need these tools handy to the make the most of the next decade.

Navigating Roofing and Service Sales During the COVID-19 Crisis

Ryan Groth

March 18, 2020

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Roofing contractors can start turning the coronavirus crisis to their advantage with the right attitude and some important proactive steps.

5 Steps to Help Make Next Year’s Top 100 List

Ryan Groth

August 6, 2018

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Roofing contractors can start their paths to getting and staying on the Top 100 Roofing Contractors List right now.

What is a Sales CRM and Why Should You Care?

If you don’t have a sales CRM in place, you’re leaving a lot of potential money on the table.

Ryan Groth

October 19, 2017

One Comment

A sales CRM (customer relationship manager) system can tell you how much work you can expect to come in the next week, month or quarter.

Roofing contractors can use this information to better understand what factors influence a homeowner's contractor selection process. At the same time, they'll explore ideas to improve customer communication and operational efficiency that grow profits.

Join roofing professionals from across the nation at the 2025 Best of Success conference, the ultimate destination for roofing professionals seeking the latest industry insights and networking opportunities. Pick up strategies for critical challenges like workforce shortage with innovative solutions, explore the latest advancements in roofing technology and sustainable practices, and gain valuable insights from industry leaders on navigating the evolving roofing landscape.

Ryan Groth

ARTICLES

VIDEO: Join the Industry at TRANSFORM 25 in Dallas

4 Tools to Maximize the Next Decade in Roofing

Navigating Roofing and Service Sales During the COVID-19 Crisis

5 Steps to Help Make Next Year’s Top 100 List

What is a Sales CRM and Why Should You Care?

Karnak at IRE 2025 Discuss NEW & Exciting Single-Ply Repair & Restoration Solutions

OMG Roofing Introduces THE PURPLE STUFF

Jim Ziminski and Jeff Kizilbash Share Omnia Exterior Solutions Vision

Metal Roofing Momentum In 2025

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