Articles by Anna Anderson

Art Unlimited CEO Anna Anderson explores how roofing contractors should approach selling to the next generation of homeowners looking for a different experience from their grandparents.

Anna Anderson, CEO of Art Unlimited, explains how contractors can gain a better understanding of AI and how it can transform their businesses for the better.

With artificial intelligence built into search engines and social media alike, contractors need to adapt to ensure their companies are the ones AI recommends to customers.

Marketing expert Anna Anderson has the answers about successful branding in this episode of “Dear Anna.”

With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors. 

Bringing your company together around a cause within the community is key. When deciding to move forward with supporting a cause, it’s paramount to review how your team can be involved.

Branding can make or break a company when it comes to generating leads. Follow these guidelines to give your branding a boost.

Roofing contractors are going to see significant growth in lead generation in the coming years. The key to success will be juggling platform standards and navigating communications with these opportunities.

More people than ever are using mobile devices to search for roofing services. Harness that to your advantage to succeed in 2021.