With the 2024 presidential election done, consumer behavior is changing. Anna Anderson of Art Unlimited discusses these shifts and how they affect marketing strategies for contractors.
With a presidential election hogging the advertising space in most media, how does a contractor hope to get their name out? Marketing expert Anna Anderson has the answers in this episode of “Dear Anna.”
Encompassing industry leaders from the contractor, supplier and consulting sides of spray foam, as well as spanning the insulation and roofing sectors, SPFA's board includes an Executive Committee among 19 voting members.
Lauren Pagano, who previously served as senior vice president of the Adhesives, Coatings, & Sealants business unit, will also oversee the Spray Foam business unit.
At the Canadian Roofing Contractors Association's June 4 meeting in Victoria, British Columbia, Jeremy Croft of Atlantic Roofers Ltd. was elected president and board chair, succeeding Lindsay Pochynuk.
Previously serving in key leadership roles within the Boral group of companies, Schulz brings a wealth of building products and roofing knowledge to Duro-Last as its new president.
From a trial-by-fire entry into distribution to becoming president of a thriving building materials company, Pamela Mower's story is one of perseverance and finding success through cooperation.
Palmer joins Tecta America's corporate team from Schwickert's, a Tecta America Company, headquartered in Mankato, Minn., where he has served as operating unit president since 2016.