By now most every roofing contractor knows they need to keep their information up-to-date on Google, including Google Maps, to maintain their digital presence. But are they doing the same for Apple Maps?

Sure, Google Maps is great, but when more than 58% of smartphones currently in use in the United States are Apple products, that means most people are, by default, using Apple Maps. This may not seem like a big deal, but as Anna Anderson, CEO of Art Unlimited explains, people are using Apple Maps for more than just directions.

“It's transforming into a pathway to understand businesses around them, what are consumers saying about those businesses,” said Anderson.

In this episode of “Dear Anna,” Anderson explains how roofing contractors can go about claiming their listing on Apple Maps and the importance of taking that extra step.

“That then opens up a host of opportunities for you to have a verified listing within Apple's directory,” Anderson said. “It also opens up doors for you to be included within voice activated search queries that consumers are doing through their phones.”

Initially launched about 10 years ago, Apple has revamped its Apple Business Connect service and relaunched it at the beginning of 2023. According to a news release, Apple Business connect is a free tool that allows businesses of all sizes to claim their location place cards and customize the way key information appears on Apple Maps, Messages, Wallet, Siri, and other apps.

“There's been some streamlining and upgrades and enhancements and an even greater exposure for businesses,” Anderson said. “If [businesses] go through that process, my recommendation is be an early adapter.”

Listen to the full episode here or download it from our Spotify and Apple Podcasts pages to listen on the go.