First generation Hispanics in the American workplace have a variety of complex issues that are worth noting by their English-speaking managers and supervisors.

The roofing industry has always recruited hard workers and taught them a craft.

Ricardo Gonzalez bridges the gap between Latinos and non-Latinos and promote productive and successful relationships in the roofing industry and beyond.

Unhealthy cultures sap the life and energy from our companies. Negative cultures drain our creativity and, ultimately, our profitability.

Looking back on 2015, I get a sense that this has been a year of growth for the roofing industry. Yes, 2015 was a good year overall for the roofing industry, but what I’m feeling is the industry has matured. Not just growing bigger, but growing wiser and better with age.

The demographics are overwhelming. Forty-five percent of all roof installers in the United States are Latinos.

Being culturally relevant goes a long way toward developing relationships with Latinos.

Two new initiatives will expand the human opportunities offered in our industry.