Roofing contractors face daunting challenges when operating a business, and it’s often how they handle it that defines a level of consistent success. RC Publisher Jill Bloom speaks with Ryan Groth, CEO of Sales Transformation Group, on how leadership is critical in any roofing contractor enterprise, starting at the top and then levelling throughout the organization.

“If you think about the quality of people that you have on your team, that's going to be the game-changer, the quality of people and the amount of quality people you have in your organization, Groth said in this exclusive videochat.