In the roofing construction business, we typically enjoy a customer’s sense of urgency after a storm or other event that leaves them exposed due to leaks or other problems.
Roofing contractors need to be experts in their field to be successful; they also need to understand what property owners are looking for in roofing contractors and roofing systems.
Rather than focusing on the rea-sons why small businesses fail, I think it makes better sense to focus on the priorities that are critical to the success of every remodeling contractor.
Sales guru Ron Marks, a partner with Southwestern Consulting, kicked off the 2015 Best of Success seminar by laying out concrete steps roofing contractors can take to shorten their sales cycle.